Year 9;

Pupils will be able to: 

• Understand how to target a market 
• Understand what makes a product or service financially viable 
• Understand product development 
• Understand how to attract and retain customer 
• Understand factors for consideration when starting up a business 
• Understand different functional activities needed to support a business start-up. 

Year 10;

Pupils will be able to: 

• Identify the customer profile for a business challenge 
• Be able to complete market research to aid decisions relating to the business challenge 
• Be able to develop a design proposal for a business challenge 
• Be able to review whether a business proposal is viable 

Year 11;

Pupils will be able to: 

• Develop a brand identity and promotional plan to target a customer profile 
• Be able to plan a pitch for a proposal 
• Be able to pitch a proposal to an audience 
• Be able to review the strengths and weaknesses of a proposal and pitch. 

Year 12;

Pupils will be able to: 

• Understand different types of business and objectives 
• Understand how functional areas work 
• Understand the effect of organisational structures on how businesses operate 
• Be able to check the financial health of businesses 
• Understand the relationship between businesses and stakeholders 
• Understand why businesses plan 
• Understand protocols to be followed 
• Understand factors when arranging meetings 
• Be able to use business documents 
• Understand how to prioritise tasks.

Year 13;

Pupils will be able to: 

• Understand factors to take into account when making decisions 
• Be able to use financial data to inform decisions 
• Understand how human resource information informs decisions 
• Understand who customers are and their importance 
• Understand how to communicate with customers 
• Be able to establish rapport through verbal and non verbal  communication 
• Be able to convey message for business purposes 
• Know the constraints when sharing and storing communication 
• Understand the importance of motivation in a business setting and suggest recommendations to improve the morale in a given business scenario 
• Understand the role of training and development in a business case.